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Fundamentals of Branding
by: Melissa Davis
$53.95  $59.95  inc GST    $49.05  $54.50  ex GST
Publication Date: 12/10/2009
ISBN: 9782940373987
Paperback: 184 pages
Published In: Switzerland
Out of Stock
Basics Advertising: Art Direction
by: Nik Mahon
$40.50  $45.00  inc GST    $36.82  $40.91  ex GST
Publication Date: 1/06/2010
ISBN: 9782940411214
Paperback: 184 pages
Published In: Switzerland
Out of Stock
Supertrends of Future China
Supertrends of Future China
Billion Dollar Business Opportunities For China's Olympic Decade
by: James K Yuann
$48.55  $53.95  inc GST    $44.14  $49.05  ex GST
Publication Date: 31/07/2008
ISBN: 9789812814395
Hardback: 308 pages
Published In: Singapore
Out of Stock
What You Need to Know About Business
by: Roger Trapp
$22.45  $24.95  inc GST    $20.41  $22.68  ex GST
Publication Date: 26/11/2010
ISBN: 9780857081155
Paperback: 256 pages
Published In: United Kingdom
Business is big. Actually, it's often small and medium-sized too. But the point is that it matters - a lot. This book is designed to answer all those confusing questions that flit through your mind when you get to the business pages of the paper, and stop you being embarrassed in job interviews.
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Exploring Strategy Text & Cases Plus MyStrategyLab
by: Gerry Johnson
$141.25  $156.95  inc GST    $128.41  $142.68  ex GST
Edition: 9
Publication Date: 14/12/2010
ISBN: 9780273737025
Mixed media product
Published In: United Kingdom
Exploring Strategy has sold a staggering 900,000 copies worldwide, thanks to its outstanding and engaging view of strategy in the world we live in. It equips readers with a detailed understanding of the issues and techniques of strategy, using illustration from real companies to make sense of the subject. With unique and powerful learning tools such as inspiring case studies, a new strategy sim...(view full description)
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Sun Tzu Strategies for Marketing
Sun Tzu Strategies for Marketing
12 Essential Principles for Winning the War for Customers
by: Gerald A. Michaelson
$18.85  $20.95  inc GST    $17.14  $19.05  ex GST
Publication Date: 01/10/2003
ISBN: 9780071427319
Paperback: 200 pages
Published In: United States
Presents marketing principles including organization of intelligence - know your market as well as you know yourself, and a secure position - occupy a position that cannot easily be taken by your opponent. This book also presents the principle of surprise - gain psychological dominance and deny the initiative to you opponent.
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Tips and Traps for Writing an Effective Business Plan
by: Greg Balanko-Dickson
$28.75  $31.95  inc GST    $26.14  $29.05  ex GST
Publication Date: 01/01/2007
ISBN: 9780071467513
Paperback: 368 pages
Published In: United States
Helps the readers learn how to assemble information and write each part of the plan, with the goal of having a ready-to-go, working strategy in 30 days. This book also provides specific advice for crafting plans that apply to different industries and also includes instructions for writing a financial plan.
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Schaum's Outline of Basic Business Mathematics
by: Eugene Don
$31.50  $35.00  inc GST    $28.64  $31.82  ex GST
Edition: 2
Publication Date: 01/07/2009
ISBN: 9780071611589
Paperback: 272 pages
Published In: United States
More than 40 million students have trusted Schaum's to help them succeed in the classroom and on exams. Schaum's is the key to faster learning and higher grades in every subject.
Out of Stock
The Big Book of Marketing
The Big Book of Marketing
Lessons and Practices from the World's Greatest Companies
by: Anthony G. Bennett
$49.50  $55.00  inc GST    $45.00  $50.00  ex GST
Publication Date: 01/02/2010
ISBN: 9780071621250
Paperback: 400 pages
Published In: United States
World-class marketing practitioners share their expertise on all aspects of marketing, providing a real world perspective on essential information all marketing executives, business owners, entrepreneurs, students of marketing, and anyone interested in world-class success need to know.
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Advertising
by: Winston Fletcher
$17.95  $19.95  inc GST    $16.32  $18.14  ex GST
Publication Date: 24/06/2010
ISBN: 9780199568925
Paperback: 160 pages
Published In: United Kingdom
Advertising is riddled with myths and misunderstandings. It is believed to be both immensely powerful yet immensely wasteful, to increase economic prosperity and to be morally questionable. Neither its historic origins nor its modern operations are well understood. This Very Short Introduction will tell the truth about how advertising works.
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