Contains an introduction that relates the book's stories and examples to contemporary business practices. This title also includes business stories from outside commentators.

The language of modern management has triumphed, transforming clear, everyday communication into meaningless sludge. To sound professional, you must express everything in abstract nouns, and each noun in terms of another one. From Don Watson comes this new assortment of noxious management drivel and financial market blather.

Why have cities historically been such hubs of innovation? What do the printing press and Apple have in common? And what does this have to do with the creation and evolution of life itself? This title presents answers to these questions.

Written by a team of renowned experts in the field, Marketing: A Critical Textbook provides a unique introduction and overview of critical approaches to marketing.

This anthology examines the relationship between journalism and PR and asks whether the public can ever get close to the truth through the media: 'A cutting edge look at what's really going on behind the media curtain.' Michael Wolff, media columnist, Vanity Fair

MacroWikinomics is a groundbreaking and definitive look at achieving success for a new century, a new media, a new generation and a new economy.

Concentrates on the critical planning aspects that are of vital importance to practitioners and students alike. This title features a structure that offers a digest of the five principal dimensions of the strategic marketing planning process. It offers thinking in marketing and considers the changes it has undergone over the years.

Market research is a myth. This title reveals why the findings obtained from most market research are completely unreliable. It exposes some of the most expensive examples of research-driven thinking clouding judgement, experience and evidence and instances of success through ignoring market research, such as Baileys and Dr Who.

The Green Scorecard brings the authors' patented ROI methodology to this growing area of business, describing a systematic process with proven success across a variety of functions within the private and public sectors.

As individuals, companies, and countries struggle to recover from the economic crisis, many are narrowly focused on forecasts for the next week, month or quarter. Yet they should be asking what the global economy will look like in the years to come where will the long-term risks and opportunities arise? Daniel Altman confronts these questions.