From bestselling author and marketing guru Harry Beckwith, a guide to deciphering what it takes to motivate customers to choose you over the rest.

Getting an MBA takes two years of your life. And most of it is spent on PowerPoint presentations and outdated financial models. This title distils the valuable lessons of the finest business schools and the best business books of all time into simple, memorable ideas and tools.

Shows how a Total Quality Management strategy can be applied in all business activities to achieve great performance. This book features material on process modelling and management, quality management systems, people development, performance measurement, the Business Excellence Model, self-assessment, benchmarking, and the implementation of TQM.