Most people have never been taught how to work. We are committed to our job and want to be good at what we do. We are neither lazy nor unwilling. But we do not always work effectively we work hard but not always smart. To increase performance many people believe they need to do more.

Clearly structured in 36 short sections, this practical book provides rapid, accessible advice on all the essential management challenges. Focusing on the manager's key role - managing teams to get things done, this book looks at the essential parts of management from unusual perspectives and different angles. Structured with the busy manager in mind, you can dip into any section of the book an...(view full description)

A pithy and prescriptive book that will prove the Grateful Dead, one of the most profitable bands of all time, were visionary geniuses in creating customer value, promoting social networking and developing strategic business plans.

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Etsy. com is an online art and craft store that boasts an astonishing 1. 9 million members. Starting an Etsy Business For Dummies shows readers how to create, manage and successfully sell arts and crafts using the world's largest online crafts marketplace.

Our resilience, or capacity to bounce back and even thrive in pressured times, is critical in workplaces today. With higher workloads, declining resources and frequent change, together with the hectic pace of personal lives, resilience is almost a key to survival. While strategies to build resilience have long been of interest in the arenas of parenting, education and disaster recovery, less fo...(view full description)

Provides a look at the process of generating creative advertising ideas and concepts. This title begins with a broad overview of the ideation process and the general principles, before examining the various obstacles that can block ideas and how to break through them.

Provides an introduction to the key elements of creative advertising. This book takes you, step-by-step, through each stage of the creative process from the initial planning and development, through to the production and execution of some of the worlds successful campaigns.

The organization Startup Weekend has spawned both a global initiative in entrepreneurship as well as numerous successful startups. This book contains best practices, lessons learned, and examples derived from the organization's experiences for individuals and small organizations.