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Contemporary Accounting 6th edition
By Bazley, Hancock, Barry & Jarvis
The inclusion throughout the text of current and relevant newspaper articles, will assist students to relate their study to the real-world business environment.
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Financial Accounting Theory 2nd edition
By Craig Deegan
Written for the senior undergraduate accounting and postgraduate student, Deegan's Financial Accounting Theory provides a sound basis for those undertaking further research, and comprehensive internal referencing guides those wanting to investigate issues at a much deeper level.
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Economics 5th edition
By McTaggart, Findlay & Parkin
The fifth edition of this benchmark Australian text continues to offer students a comprehensive and relevant introduction to economics. Through compelling examples, clear explanations and the latest instructive on-line resources, the text draws students into the content and reinforces learning through practice and solving problems which are relevant to them.
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Marketing 7th edition
by Kotler, Brown, Adam, Burton & Armstrong
Introductory marketing courses need to be supported by a text which not only excites and motivates students to learn this dynamic discipline but is also reliable, comprehensive and written to provide a solid foundation for their further studies. Marketing provide an authoritative and holistic platform for marketing students whilst delivering updated, cutting-edge content in new and exciting ways. This title is sold in a pack with a OneKey access code. A choice of Course Compass, WebCT or BlackBoard course management system is available.
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Consumer Behaviour : Implications for Marketing Strategy 5th edition
by Quester, Neal, Pettigrew, Grimmer, Davis & Hawkins
Consumer Behaviour: Implications for Marketing Strategy guides students’ exploration into the field of consumer behaviour. The text covers complex types of decision-making processes, before focusing on the two main factors that affect it, namely internal and external influences. Enhanced within each chapter is coverage of consumer purchasing decisions for goods and services, including many local and global examples from the region.
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